Serra dolciaria is specialised in producing tasteful sweets, candies from italy’s territories, bringing you the flavours tied to regional traditions. the brief was to deliver a strong visual packaging for their new line of sugar free candies and to push through the italian market with a clear and vocal sugar free brand. my goal was to emphasize the freshness and exoticness of the ingredients through a minimal and straight-forward design.

My Role: Graphic Design, Brand And Visual Identity.